Coca-Cola surprises horeca guests with smart products and VR
In very close collaboration with activation agency Noise we are working on a cool 360º campaign for Coca Cola. We are shooting the VR experiences and they will be embedded into an app. Inside the app people have to guess the location of the experience, whereby they can win Coca Cola gadgets, tickets etc.
The campaign was launched May 11. And the app will be refreshed with new 360º experiences and new chances to win great prizes every week.
” This activation is combining two great technologies that have become available to us: smart product/packaging technology and 360 video.
This small adventure of interacting with a physical product, a 360 video experience and the possibility of winning awesome prizes while doing so, will surprise consumers and enhance their experience exclusively in Horeca.”
Steven Tol – Manager Shopper Marketing at Coca-Cola Enterprises
Pls. have a look at: Scan it Coke Campaign website