New Volvo XC60 revealed in VR

This morning people from all over the world we are able to join the live reveal of the new Volvo XC60 in Virtual Reality.

In close collaboration with Mediatec & AKQA we created an immersive digital experience where you could discover the new Volvo XC60, broadcasted live in VR from the Geneva International Motor Show.

The 360º camera was placed front row so you had the best seat in the house! Besides this we’ve embeded traditional videos and integrated card functionality to get additional information during and after the livestream.

If you have missed the reveal event you can still watch the recorded livestream. Watch the livestream!

Finally we created four amazing drive along experiences at the official Volvo proofing ground in Sweden a couple of weeks ago. In the upcoming weeks we will launch the VR test drives. Volvo will keep you posted.

For the VR professionals… We’ve used the Ozo camera and the brand new Ladybug 5+ camera for the VR livestreams and we recorded the whole show in 8K! This new Ladybug 5+ camera will be launched officially in the 2nd quarter of this year.