Nicorette virtual ‘One Breath Experience’

Nicorette virtual ‘One Breath Experience’

Johnson and Johnson quit smoking brand Nicorette is staging an interactive experience with the aim of helping people to make a pledge to stop smoking.

In close collaboration with BBDO, yellowBird created this unique experience. To achieve this, we created a custom built 360º underwater camera, portable enough for freediver Daan to take along on his free dives. yellowBird’s expertise on image-stitching made sure the end result is a “breathtaking” experience! On top of that we enriched the experience with CGI overlays (facts & figures).

Visitors to the One Breath virtual zone are experiencing a 360° dive off the coast of Cornwall and can take a selfie with a freediver in a tank. Visitors can also learn more about which Nicorette product may be right for them and take away a money off coupon.

The activation, which kicked off on 3 October and runs until the 9 October, coincides with ‘Stoptober’, when people are encouraged to give up cigarettes in October and to sign up to the NHS campaign to stop smoking.

Watch the video!