BECKS Berlin = 600.000 views in 6 weeks


BECKS is the world’s best selling German beer and sold in nearly 90 countries and wants:

  • To be on top of mind among German beer drinkers
  • To increase BECKS brand awareness
  • To have a hip & innovative association
  • To be the global benefactor of independent thinking

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BECKS continues the tradition of giving an artistic stage to independent thinking. Five international artists and musicians were invited to present their creative ideas on a unique new screen: the Beck’s label.

To celebrate the end of this 1st edition BECKS organized an exclusive music party for 1500 BECKS lovers. A party with a mix of upcoming & famous artists (Bloc party, C2C & Kid Simius) held in a very innovative venue, the Berlin E-Werks.

BECKS wanted to create an online immersive VIP experience to all their brand ambassadors.

yellowBird challenged the brief and wanted to enrich the format of the Art Label celebration party. yellowBird came up with the idea of an interactive video tour that gives you an overview of the festival. All online visitors were able to get a VIP 360º front row access ticket to this exclusive party.
Besides this we agreed that every artist should get his own 360º VOD to share with their fans. Online visitors be able to like, share & review your experience with friends and become a real BECKS ambassador
 Online engagement:

  • Benchmark Click trough Ratio 2% -> Click trough Ratio 19%
  • 1500 off line visitors -> 600.000 online visitors
  • Artist VODs -> “BECKS” artists VODs
  • Banners generated 20K views to