yellowBird was invited by BECKS and Lautstark to capture the yearly BECKS Live music event held in Berlin. The main challenge was to create online Brand Awareness and get at least 300.000 online views.
yellowBird created an engaging Surround Video experience that captures the heat of the BECKS Live event. You can “visit” the event and the different venues and watch the performing artists. You can click inside the VOD and navigate your way through the party.
We produced 5 VODS, built the sophisticated custom Flash based player and integrated clickable hotspots.
The campaign was launched on the 20th of November. We have 325.000 viewers and still counting (20.000 views a day). The average viewing duration is almost 90 seconds!
Check it our here