Background

The Guardian ( a British national daily newspaper) wanted to attract a younger audience through its connection with Bestival.

Facts and Figures

Issue
The Guardian ( a British national daily newspaper) wanted to attract a younger audience through its connection with Bestival. They asked a tech savy innovative solution that will put the target audience in the middle of the action.
Idea

We wanted to give fans who couldn’t be there A Bestival experience like never seen before. We created Bestival 360º and put fans at the heart of the festival – On the rides, in the crowd on the DJ set – access all areas (via an interactive map) in stunning 360º livestreams and highlight clips in the days after!

Impact
  • 29,000 views on day 1
  • 149,000 views in first 4 weeks
  • Over 50% of people viewed more than once