Over the course of four days, more than 22,000 people visited the Bud Light Hotel, including consumers, reporters, wholesalers, company executives and account representatives. The program also drew the attention of national media, garnering more than 860 million audience impressions through editorial coverage, strategic ad buys and broadcast integration.
The Bud Light Hotel was with the award for Best Brand Activation at Live Event at the 2013 Cynopsis Sports Media Awards. The second-annual awards ceremony by the influential trade publication, which honors the best in sports television, social media and marketing, recognized the Bud Light Hotel event for its uniqueness in activating its NFL sponsorship around one of the biggest sporting events of 2012: Super Bowl XLVI.
Online figures were great on the VOD with 386,000 actions (clicks) and 200,000 views (average dwell time of 2mins per vid)