US Agency Cannonball challenged yellowBird to capture a thrilling 190mph ride with legendary Nascar racing driver Kevin Harvick on board his Budweiser #29 car.
The ride along experience is the first in a brilliant behind-the-scenes Surround Video series that allows NASCAR fans to ride shotgun with Kevin, and then follow the RCR race team as they prepare his #29 car from workshop to Race track. It’s a great project and reinforces Budweiser as a leading NASCAR sponsor by offering fans a truly remarkable insight into a modern Racing team.
On top of the stunning content, yellowBird are also delivering a Budweiser 360º iOS app with interactive content that will be released throughout the season. Watch this space for more info!
Take the NASCAR ride here!
BONUS: the team also got some great press coverage by USA today who were there at the shoot.