With EA Games, yellowBird developed an in-game experience featuring all content pushed by EA in the pre-release period of the game. Game trailers, sneak peeks, stills and exclusive hidden content, all selectable from the in-game hub.

Each content category has a dedicated Surround Video space. CGI stills rendered to 360° panoramas have been used to provide the interactive functionality. yellowBird’s proven hot spot technology within the player engine has been customised to give the look and feel of playing Syndicate.

This interactive video is distributed on the EA Games Syndicate franchise site with localized versions for the US and UK markets and the Syndicate Facebook page.