Landrover created an experiential area at the Beijing Motor Show 2012 where visitors could sit in a Landrover Discovery in its own ‘room’ surrounded by LCD walls consisting of Plasma screens. Passengers in the car were immersed in another world with beautifully shot Surround Video featuring 5 different landscapes, surround sound audio and an articulated rig suspension to create the feel of driving in the different environments (mud, sand, snow), all from a driving point of view.

The passengers used the in-car All Terrain Response switch to select their journey.

Click here to see more