02-05-2011

Stink London and Naked Communications in Stockholm approached yellowBird to develop and produce the 360º video content for Zuperfly, an interactive game which allowed the viewer to experience a football match through the eyes of footballing superstar Zlatan Ibrahimovic.

The interactive experience, which enables you to experience the choices that Zlatan has to make during a football match was designed to promote Nike’s latest football boot: The Mercurial Vapour Superfly III

The body rig was the first of its kind and allowed our operator full movement on the pitch, jumping over tackles and firing the ball into the goal. The audience were given interactive choices to keep Zlatan on course for the eventual shot on goal.

See how Superfly you are here