Background

Ray-Ban is the global leader in premium eyewear market and by far the best selling eyewear brand in the world.They challenged yellowBird to bring their unique Polarised lenses to life online and boost traffic to their webshop!

Ray-Ban- Bring our Polarised lenses to life

Issue
Ray-Ban is the global leader in premium eyewear market and by far the best-­?selling eyewear brand in the world.They challenged yellowBird to bring their unique Polarised lenses to life online and boost traffic to their webshop!
Idea

We created “Moments of clarity” an inspirational brand film featuring:

  • Traditional footage mixed with 360ºcontent
  • A polarized view functionality showing of the products
  • InVideo clickable hotspots giving product information
  • Direct links to the Rayban webshop
Impact
  • 110,000 views in the first month
  • 25,000 users experiencing the polarised view functionality
  • 3,000 Click?trough’s to the Ray-Ban online store