Production agency ‘Scorch London’ brought yellowBird in to re-ignite some Renault Clio ‘Va Va Voom’ with a 360º advert specifically aimed at social media for the launch of the new Renault Clio. Taking inspiration from the history of the Va Va Voom campaigns the cameras capture a prank test drive the new Clio in a regular South London street as the street suddenly turns into a bustling Parisian suburb. Two ads were produced, one featuring female dancers and one with male counterparts.
The 360º footage sits alongside the hugely successful viral campaign which received over 3 million views in the first weekend after launch.
Check it out here: http://www.renault.co.uk/reignite/