KRO invited yellowBird to create content complementary to a popular TV show and an online traffic generator to the website. Farmer Wants a Wife is a reality TV series created by Fremantle Media. The show is about a number of farmers meeting women in order to ultimately pick his wife!
yellowBird created an engaging Surround Video insight of all participating farmers during the show’s finals. It shows the magic of the Dutch countrysite in a real life environment.
In the VODs we added hot spots with detailed background information and we integrated a game element. You had to find the hidden clues inside the VODs to see where the farmers where going to spend their citybreak holiday.
yellowBird produced 7 VODs that were released every wednesday after the show was broadcasted during the weekend. In total over 150K views were measured and the average viewing time was 2+ minutes.
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