yellowBird was challenged by Atmosphere Proximity BBDO New York to help creating a unique Olympic experience for the VISA “Everywhere you want to be” Sochi 2014 campaign.
Visa would like to give fans a chance to feel closer and more connected to their favorite athletes, enabling a full access experience to their training routines and life stories.
The Visa 360º Cam app allowed Olympics and sports fans all around the world. To be where they had never been before: in the athletes’ shoes. And delivering on Visa’s promise, “Everywhere You Want to Be,”
The app uses interactive panoramic video to create a first person perspective on Olympic training.
In just 30 days, the app was downloaded 330.000 times in over 100 countries!