In close relationship with MediaMonks, yellowBird, is proud to announce an new 360º project for Google: the Marseille Nightwalk. The Night Walk is a loosely guided tour through the streets of Marseille on one vibrant and beautiful evening. Night Walk starts you out in a small alley in the neighborhood Cours Julien and works a lot like Street View — you can look around in every direction and click wherever you want to zoom in or move ahead. In this case, a tour guide will introduce you to the city as you move along, directing you to look at art, landmarks, and gorgeous views, among much more.
The challenge for us was to shoot a guided Surround Video tour in various small spaces. Interactive hotspots highlight IKEA products designed for these spaces and show more information on features and pricing once clicked. Localizations were integrated for England and Ireland.
Another great piece that shows the true potential of Surround Video.
Check our Facebook albums for behind-the-scenes stills of this production
Read the Brand Republic Review on this production here.
Production agency ‘Scorch London’ brought yellowBird in to re-ignite some Renault Clio ‘Va Va Voom’ with a 360º advert specifically aimed at social media for the launch of the new Renault Clio. Taking inspiration from the history of the Va Va Voom campaigns the cameras capture a prank test drive the new Clio in a regular South London street as the street suddenly turns into a bustling Parisian suburb. Two ads were produced, one featuring female dancers and one with male counterparts.
The 360º footage sits alongside the hugely successful viral campaign which received over 3 million views in the first weekend after launch.
Check it out here: http://www.renault.co.uk/reignite/