Heineken has unveiled the UEFA Champions League Trophy Tour in the USA. This year, U.S. fans will get to experience the passion of the UEFA Champions League with a rare chance to get close to the ultimate prize. The tour started in March. will give fans the opportunity to snap a selfie with one of the world’s most celebrated trophies, view an interactive UEFA Champions League exhibit featuring legendary game-worn gear and meet some of the tournament’s biggest stars.
yellowBird in close collaboration with TBWA\United States of Fans, Heineken and the UEFA ,were responsible for the production of the interactive 360º UEFA Champions League exhibit part. We produced thrilling interactive 360º video UEFA Champions League experience on the Samsung GearVR! Camera’s near the dug out, a tunnel cam, and being close to the players gave you a real front row seat during the PSG vs. Chelsea match in Parc des Princes in Paris.