mini_world

The virtual 360º MINI Story

In 2015, the BMW Museum will be presenting the new temporary exhibition all about the MINI automobile brand loved everywhere in the world. More than 30 fascinating original cars await the visitors as well as valuable exhibits and background stories.

Together with AKQA Amsterdam we came with the big idea to create an interactive VR tour of this MINI Exhibition.
Built in HTML5, including Clickable Hotspots to open additional content, 6 languages, iOS, Android, SamsungGear mode …

So rev up the yellowBird 360º video technology and take a spin through The Mini Story. This virtual tour takes you through half a century of MINI mania – from their iconic 1960’s models to the modern MINIs today, then on into the future with incredible concept cars and MINIs visions of tomorrow.

The focus is on the amazing variety of models, their great individual appeal and the thrillingly innovative MINI design. From the very beginnings of the classic space-saver MINI from 1959 to the modern MINI world which began in 2001. Undoubtedly the unusual and almost fantastical special creations will be great points of attraction: the MINI camp-mobile or the glamorous stretch limo with integrated jacuzzi.

The VR tour also highlights historic details and the spirit of times past with their social and political background. Original design sketches, films and photos are devoted to the most varied facets of the brand as well as to distinct phases of development and its cult status in popular culture since the swinging sixties. Climb aboard and find out what MINI stands for in person: The zest for life, a long and glorious tradition, British style and international flair.