yellowBird challenged the brief and wanted to enrich the format of the Art Label celebration party. yellowBird came up with the idea of an interactive video tour that gives you an overview of the festival. All online visitors were able to get a VIP 360º front row access ticket to this exclusive party.
Besides this we agreed that every artist should get his own 360º VOD to share with their fans. Online visitors be able to like, share & review your experience with friends and become a real BECKS ambassador