The Guardian ( a British national daily newspaper) wanted to attract a younger audience through its connection with Bestival.
Issue
The Guardian ( a British national daily newspaper) wanted to attract a younger audience through its connection with Bestival. They asked a tech savy innovative solution that will put the target audience in the middle of the action.
Idea
We wanted to give fans who couldn’t be there A Bestival experience like never seen before. We created Bestival 360º and put fans at the heart of the festival – On the rides, in the crowd on the DJ set – access all areas (via an interactive map) in stunning 360º livestreams and highlight clips in the days after!
Impact
- 29,000 views on day 1
- 149,000 views in first 4 weeks
- Over 50% of people viewed more than once
